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Garmin Presents New Sponsor and Jersey

According to a press release issued today, Garmin has a new co-sponsor, Barracuda Networks, and will race as Garmin-Barracuda beginning at the Tour Down Under. Barracuda provides network and content security to corporate clients. The company counts Coca-Cola, FedEx, Harvard University, IBM, L'Oreal, and Europcar among its clients. Team manager Jonathan Vaughters expects to create a long-term partnership with the new sponsor, who replaces Cervélo as the Slipstream co-sponsor. Cervélo will continue to provide bikes to the team.

Star-divide

Press release quote!

"We are always looking for partners who, like Garmin, share our passion and commitment to the best innovations in technology, and Barracuda Networks is a perfect fit," said Jonathan Vaughters, CEO of Slipstream Sports and Director Sportif of Team Garmin-Barracuda. "The partnership with Barracuda Networks is long-term and the company will also allow Slipstream Sports to continue to pursue other co-title sponsor opportunities."

The team will begin racing in their newly designed jersey at the upcoming Tour Down Under. New jersey? Pretty much like the old jersey. Except they added the new sponsor, which is nice, because you know, they're paying for that.

Photos!>/p>

Team_jersey_1__medium

3701_010_bodypaint_aero_bibshort_medium

0 recs  |  133 comments

Comments

Do I have to do my joke about Estonia in this thread too?
The Estonians going in for argyle flags are they? ;-)
Argyle is very common on Estonian folk costumes

“Estonia – The land of argyle” is the national motto.

Since you're geographically *slightly* nearer than me

I’ll take your word for it. ;-)

i even made mine a fanpost this time
leave it up

We can have both.

adding

There’s probably always going to be multiple threads on big topics. I’m good with that.

why can't i find a single good "there can only be one" video on youtube?
Ha!

It also sometimes takes me longer, because in order for these things to show up on Googler news, they need 150 words. You thought 75 or whatever was hard!

actually, i implemented a solution this time

lorem ipsum’ed the thing, then went back and put in some real words, but i think i deleted the lorem ipsum, bringing it back down to less words.

I am immortal...

oh shit…there goes my day…I now have to watch Highlander…again…

i thought the quote was "there can be only one"
I don't know if this meets the requirement of being "good"

But it’s the got the line.

I like it much more than the old one. Blue is in fashion I know, but this is nice on the eye.

UrlaubInPolen and I were discussing at the CX champs on Sunday that there are no purple pro jerseys out there. Why is this? Milka sponsor a MTB team and we think there should be a road team too, covered in purple cows.

Could be a lot worse.

Blue is quite nice, but could use more argyle.

problem is it seems again every team upgraded from pale blue to light but darker blue

Saxo, OPQS etc….instead of a sea of black and pale blue now we will have a sea of baby blue…..Hope Leaky is not bluer

On the other side maybe we see a proliferation of big blue hats??

Leaky looks to be the same on the front and much greener on the back!

So nothing to worry about ;)

And purple cows would be awesome!
Or I was thinking, the front of the cow on the front

and the back of it on the back, complete with udders

udders would likely be banned by the uci

for being a fairing.

Just another udderly ridiculous rule from the UCI
You know they'll be milking the rules for all they're worth too.
Eh,

is there something odd about Essex cows?

You'll have to ask Will
Significant improvement.

Need to see the bibs and the back of the jersey before throwing $$’s on the table.

Great to see a new non cycling industry sponsor. Chapeau.

Bibs are black with blue stripes

around the cuffs of the shorts. Very basic.

Needs more argyle
+ 1

I never thought I’d miss the old orange fugly argyle, but I REALLY do! All argyle, all the time, please!

Kit backside

Le puke

Also, the invisible model on the right has no ass.

why? easy to idenify from the air
I guess I overreacted

It’s actually not that bad. I like the white panel on the lower back instead of the shoulders.

My only problem with it is the cervelo e on the back and to a lesser degree the shoulders. It’s like frankenstein kit – assembled from dead team’s kits.

Last year’s had this problem much worse. I will give them that it keeps Cervelo’s aesthetic, but it’s definitely more Slipstream now.

agree, and like.

That é finally looks like it’s in a nice, balanced spot, well in evidence but not totally overwhelming. Given that it has to be somewhere, and has to be prominent, it might as well be where it’s at. And if my eyes are not playing games, it is just a little more retro-boxy-square-Garminish, despite being the suave “é.”

Happy the é is still there
WOW! Peloton is truly dangerous place!

Full of Sharks ( spells Shacks ) and Barracudas! :)

With name like Barracuda, I expected something toothier from their new kit.

The blue on the jersey works in the ocean too. The 'cudas will approve.

the barracuda’s bad reputation

Love that link

especially the part about all barracuda attacks on humans involving a human waving bait at it. Nice to know Darwinism works under water too.

Like the jersey

but love the new name. I expect we’ll have much mirth with it this year. But on the serious side, it’s always good to see new sponsors for the sport!

had to be done:

http://www.youtube.com/watch?v=sm4ha_GMTdY

(although this would be better were there still a women’s team . . .)

I still support democracy (barely)
Sucks the women's team already folded.
hmmmph

Cynically, that might even have sealed the deal…

I like it.

I wonder if Barracuda is ponying up more $$$ than Cervelo? Cuz it sure looks like the Cervelo “e” thing is the predominant logo there.

I bet they are paying a fraction of what JV has been asking for for 2nd "name on the jersey"
It's kind of funny

Slipstream is collecting sponsors who won’t pony up for the 2nd name but still hang around. Tata (from Cervelo), Transitions is still around. Cervelo still around. Chipotle still sponsors the team.

JV still enjoys 15% discount when he eats at Chipotle.
More like getting to eat free there anytime...apparently they have special cards they can use

I remember Phinney mentioning something about it right when he was switching to trek-livestrong

Chipotle is the named sponsor on the development team, no?
Well, Transitions and Cervélo still do bike-related things for the team

Transitions being their eyewear supplier (who in the peloton doesn’t have shades?) It’s not like SunGard or HTC or whoever could do jack after they stopped being name sponsors.

Definitely +1
+2

(also as suggested by company’s annual reports)

Still a welcome sponsor to the fold though

Who, Barracuda?

“Barracuda Networks is a privately held corporation based in Campbell, CA.”

http://www.barracudanetworks.com/ns/news_and_events/investor_relations.php

Really glad

They kept the “e”.

Still convinced that Cervelo is a house of cards

I’m betting that Cervelo provided almost no money. They didn’t have to…they brought the riders.
And the deal was, when JV landed another sponsor, Cervelo would lose the second sponsor placement.
""We’d like to thank Slipstream for giving us the second team name in 2011 when they had no obligation to do so," said Phil White, CEO of Cervélo. "
Barracuda provides real $

I've been wondering if Cervélo-the-company being sold is a good or bad thing for the cycling sponsorship...
The problems with that I think are:

1. Rider contracts aren’t transferable, so they didn’t really bring anyone

2. Slipstream was doing Cervelo a favor. Cervelo’s management company would have had to pay the riders (with whatever money they had left). I am not sure how much Cervelo the company was on the hook for though. But now, Slipstream pays the riders (the non-Sastre expensive ones at least) At a minimum Cervelo could have brought the money that they would have paid out to riders.

The contracts were transfered

you do the math!

Just a guess

The teams can swap contracts but the rider probably has an out clause, if he wants?

JV said in his PdC interview he had to resign all the riders

I am sure the last minute nature and knowing you will have the same classics teammates helped keep their riders’ options/price relatively low though.

I don't think

they’re providing any cash sponsorship now. They have a three-year bike sponsorship deal, howevs.

I’d be interested to know just how much Barracuda is really bringing. Did they get a cheap deal on naming rights? Or, did they really pony up?

Noticed the similarity to OP-QS in the sidebar pic.

Will be hard to pick out in the peloton again, although overall I like the kit. Maybe the Cervelo “e” will show up a bit (I hope)

I do miss the days when they had a chipotle burrito on their ass...

but I have always liked the Garmin kits. Still a lot of Blue/Black in the peloton though.

wielerman Renaat Schotte
Nice commentating ahead: Barracuda Vanmarcke attacks! RT @sepvanmarcke: Garmin-Barracuda! [sic]
11 minutes ago
I cannot believe I didn't know Sep was on twitter!

Shame on me :(

He has been for a long time

but tweeting almost 0 until a few weeks ago.

Which one?
All of them, but finding a unique handle is becoming hard

@sepvanmarcke, @svanmarcke, @sepvmarcke, @sep_vanmarcke, @sep_van_marcke….

This is excellent

Like, truly excellent. I approve!

Very nice

Good continuity with the argyle, better color balance than last year’s all or nothing. Win!

It's very cute

Feels like it should have kitties and butterflies on it.

well

the skull and bunny look was taken.

soft like kitten

Because there's just not enough pink in the world
The Garracuda kit would look so ace in pink
D-Mart for the Giro win?
I like this
Garracuda

and suspect it will stick. Though it may be a bit long to type in a live thread.

you got to be kitten me.
i soft you not
adding...

if I watch this sport long enough I will come to understand modern communication. Let’s see, there’s NetApp, data storage. Machines that store stuff, right? There’s Barracuda, which makes the stored stuff safer, right? There’s radio shack, which makes little connectors for the big machines.

If Europcar is a client of Barracuda

Does that mean we’ll see Voeckler working for Christian VDV in the Tour this year?

Other way around, no?

If the client works for the service provider, that would radically, and positively, change my job.

Oh, right

Sep shall work for no man but Sep though. I demand it!

Yay! A new sponsor!

Not enough teams are sponsored by fish—although you’d think after their many close friendships in Curacao, at some point aquatic mammals would pony up some dough.

interesting

bike rumor pointed out that magura is a sponsor. they make disc brakes. i think i read somewhere they were looking to work on a full hydraulic group, possibly working in conjunction with the folks (can’t remember their name, german company i think) that came up with the hydro derailleurs.

I don't know much about disc brakes

But I’d be afraid disc brakes would work too well on a road bike and you’d lose the ability to control speed without stopping or losing too much momentum. Especially in a high speed peloton of 200

acros is the hydro shift company

see details here

I saw that a little earlier today and it piqued my interest too.

It seems a little early to sponsor a team considering I’m not familiar with any prototypes by Magura.

Are discs UCI legal on the road? If they are, they probably won’t be at the end of the year.

there was that magura video that came out a week or so ago

showing very little, but hinting at some sort of road bike product. they showed a pic of something that looked like it could have been part of a brake lever. seems that magura once made hydraulic rim brakes. others have guessed that maybe they’re coming out with Di2 compatible levers. iirc, slipstream buys their shimano components, so they don’t have to run the full group.

the intrigue is nice, even if in the end it’s nothing.

yeah I saw the video but it leaves a lot to be desired.
I had Heart playing in my head reading through this thread

and I have a feeling it will be playing every time I see Garmin race now.

Whenever Movistar is mentioned

my head does this

I knew there was another reason to support Movistar
Another?
You don't like the helmet?
Oh, I love the helmet
blocked over here.
Flares, pointy bras

and sing-a-long pop. Shame you’ve just missed the end of Rotterdam.

Likes the Jersey and the Barracuda

Looks similar to the Garmin-Cervelo Tour Jersey – which I believe was received very well.

'Cuda - 426 Hemi

Lots of white area on the front of that jersey. Wonder what it would cost to buy a few inches?

Less that when the women team was still out there?
Blue, Black and White

Bah

I'm excited Slipstream found a new sponsor. Yay for JV!
nice if it'd happened in time to rescue the women's team
according to a slipstream spokesperson

it wouldn’t have anyway

Even after reading their Wikipedia article, I really have no clue what Barracuda is

But damn if that isn’t the most badass name in the peloton.

Jersey looks like last year’s Tour kit, only with blue shoulders. Not bad.

I like

Looks like their TDF 2011 kit. Happy the argyles are back :-)

I bought a nice Garmin winter hat thingy plus a t-shirt for the gym ….. both very sharp

Like the new kit

but didn't you already have a podium cafe hat thingy ????
He doesn't have a Big Blue Hat like mine though. Everyone is jealous! ;)
This is going to be fun in live race threads.
Barracuda attack!
Is it TdU yet ?
no live viddy until the 20th and 21st (if stream is available, since a new broadcaster this year)
like the argyle

overall well balanced</p%Pr

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